The Body Care Edit
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(W)Holistic Skincare
Body care starts in the shower. Remember clean skin is healthy skin. Hopefully you're already using soap of some kind... But it may be time to level up and treat your body like your face with some more optimized ingredients.
Much like after cleansing your face, timing is everything post shower. Applying lotion while your skin is still slightly damp helps to (say it with me) lock in moisture . For a budget-friendly option, we love La Roche-Posay Lipikar Baume AP+M is: rich in shea butter and (like many of our own products) niacinamide.
We can all relate to the discomfort of dry and crhacked hands. Much like your face your hands are always exposed and go through a lot — constant washing, weather, touching. MAIN AU CIEL gently cleanses without stripping, and UPPER HAND locksin moisture (honestly just take a shot every time we say this) with ceramides and shea butter. And as our friends over at niche beauty said, "it smells damn good too".
WTF Is a Body Serum?
Body care has come a long way from just moisturizing lotions — it’s getting the same active-packed treatment your face has been enjoying for years. Serums, acids, and retinoids are making their way below the neck, and the results are kind of game-changing. A few ingredients and products worth knowing:

Busting Cracked Skin
As we age, one of the most stubborn issues men face is dry cracked skin on the heels and elbows. You need more than just lotion to fix this with targeted ingredients that exfoliate and hydrate. Here's how to treat it:
For cracked heels and elbows: Try a urea-based moisturizer like La Roche-Posay Lipikar Lotion. Urea is a humectant that softens thickened skin and helps it retain moisture — perfect for very dry, rough areas. Watch this video from Dr. Sheerene Idriss on how to use it to get rid of stubborn cracked heels overnight using socks and saran wrap